Photographs that sing

In the 1980s, technology spawned the micro computer and, with the advent of the internet, we became more independent.

Prior to the internet, when planning a trip, ordering parts, or looking for something not stocked in local stores, people-- the businessman or the consumer-- referred to printed catalogs or the advise of a customer service agent.  The success of the mission, whatever it was, was at the mercy of those supplying the information.

Fast forward a generation.  The internet is born.  A library is brought to your fingertips and suddenly, you are in control.  Printed catalogs and customer service agents, while still available, become a last resort.

Today, you can find anything and everything on the internet, and roles are reversed.  The question becomes "How do I, as a seller, market my goods and services effectively?"  "What can I do to set my products apart?"

Today, in the world of short attention spans and instant gratification, you distinguish your product graphically with distinctive imagery that sets your product apart from others.  Striking photographs have long been a part of traditional media but now is crucial in the digital age.  It doesn’t matter what kind of product or service you offer.  Photographs that convey the essence of your product  to customers are of great value in stimulating demand.  Realestatedisplayed provides photographic images to the architectural, construction, real estate, and hospitality industries.

Below are two photographs of the same structure.  Both are nice images but one of them sings and grabs viewer’s attention.


New Frank Kent Honda Dealership on West 820 Twilight Photo

Recently Frank Kent Honda opened their new 12 acre dealership on west 820 and Camp Bowie West.
We photographed this twilight image.  The facility was designed by architect James Stephenson and built by Fort Construction Inc.



Greater Metro West Association of Realtors Dinner Photos


On December 2 the Greater Metro West Association of Realtors held their annual dinner in Willow Park to induct new officers for 2011 and honor those members that contributed to the success in 2010.  realestatedisplayed photographed attendees.  Images may be viewed at by clicking on the GWMAR link.  Paula Mitchell with Rutledge Real Estate in Weatherford was installed as the new president for 2011.



In a slow housing market what are the best ways to sell property?

In the third quarter of 2010, the housing market in North Texas continues to be sluggish.  Average days on market hovers around 90 days, sold price versus asking price averaging about 96 percent which is much stronger that in some parts of the country.  In this sluggish housing economy how does a home or property owner best market, best present their home for sale?

 1.  Attract potential buyers with large professional images.  Photographs must be well composed,   properly exposed and edited to best tell the story of the home.  

 2.   De-clutter and straighten rooms and areas to optimize photographic images.  Viewers need to find the space appealing and not be distracted by miscellaneous items in the images.  Remove personalized items such as family photos, trophies, awards, trash/waste containers and especially magnets and photos on the refrigerator.

 3.    Secure all valuables and medications.

 4.    If you are already packing to move, store boxes off the premises if possible.  Stacked boxes imply to buyers that you lack adequate storage and spaces are small.  You want to convey that your home has plenty of space and boxes do not appear in images of your property.  Buyers need to view the space, not boxes.

 5.   Be sure all light bulbs are working.  If lights are not working buyers may perceive something is wrong with the lighting fixture, and wonder what larger home repairs you may have neglected.  Plus the brighter the rooms, the better.

 6.   Kitchens are the heart of most homes.  An inviting kitchen goes a long way to selling a home.  The fewer items on the countertops, the more spacious and appealing the kitchen becomes.  For most home virtual tours, we make every effort to compose images that highlight the kitchen cabinetry, countertops, islands, ovens or stoves.

 7.   Store away all pet care items, food bowls, toys and litter boxes.  Buyers may be turned off by these items or may have allergies.  Secure pets in their kennel.

 8.  Dining tables should have place settings, china, napkins, etc…as if a party is about to begin.

  9.  Remove all toiletries and personal items from bathroom vanities, tubs and showers.   Leave  exposed only plants, towels or neutral decorative items.

10.  Place toilet lids down.

11.  Pick up and store kid’s toys.

12.  Remove water hoses and trash bends from the front exterior.

13   Uncover outdoor pools and barbeque grills…make the outdoors photographically inviting.

14.  Close garage doors and remove all vehicles.

Real estate photography allows buyers to view your home wherever they are.  In a buyer's market, real estate photography and virtual tours present your home to the widest possible market, in the best possible light.  Just think-- buyers can tour your home after putting the kids to bed, waiting for takeout, on a train ride to work, or from their cell phone!


FREE Listing Presentation Brochure for Dallas Fort Worth Real Estate Agents

We offer real estate agents a FREE brochure that can be used during their Listing Presentation.  It describes the virtues of using a professional real estate photographer that produces large and bright images to draw potential home buyer’s interest.  The brochure is titled “Selling your home is a huge undertaking requiring commitment, patience, strategy and dedication.  Why use half measures?

The brochure is customized to the individual real estate agent with their name, phone number, email address, and photo.  It explains the real estate photography services that realestatedisplayed provides to create visually immersive virtual tours that tell the story of a home for sale and how we use the appropriate photographic and lighting equipment to produce high image quality with bright details.  Let realestatedisplayed show your potential clients what you do for them by using professional real estate photographers to show their home in the best possible light.

More than ninety percent of new home buyers begin their search on the internet according to a National Association of Realtors Survey. Why not make your home standout where home buyers are shopping?  According to the same survey, new home buyers find large photo images and virtual tours the most useful feature.  Our realestatedisplayed system conveys the information that new home buyers are looking for and desire the most.

From landscaping to neighborhood amenities, we ask for input from home sellers about the property and include this as part of the real estate visual experience.  As a local real estate photographer, our goal is to make your home virtual tour available to buyers 24 hours a day and available from anywhere.  We provide a unique url with each tour and make the information available so that as buyers cruise neighborhoods and find your home, if they want to peek inside immediately, they can easily navigate to your virtual tour from their mobile phone or portable device while standing in your front yard!

Any agents interested in obtaining copies of the brochure with their own personalized information should email us through our contact page.

Fort Worth real estate photography

real estate displayed provides real estate and architectural photography services throughout the Dallas Fort Worth area and North Texas including Aledo, Benbrook, Haslet, Westover Hills, Weatherford, Saginaw, North Richland Hills, Hurst, Keller, Southlake, Flower Mound, the Colony to Carrollton, Plano, Irving, Garland, Mesquite, Rockwall, Greenville, and Sulpher Springs. We specialize in Virtual Tours of Homes, Hotels, Restaurants, Hospitals, Construction, Commercial and Industrial environments as well as providing MLS and compliant photography and iPhone,iPad, Android compatible virtual tours.

Our objective is to provide extensive interactive virtual tours that transform structures or locations into an immersive online experience for the viewer. We provide images to builders, architects, home stagers, designers and real estate brokers. In today’s real estate market, buyers have many choices, and professional photography plays a vital role to entice buyers to see your home.

According to a recent Wall Street Journal article professional real estate photography makes a significant difference in real estate marketing. Homes with professional photography receive 61% more views and attract more buyers than other homes. Homes with professional photography receive a higher asking price. Daily homebuyers decide which homes to visit and which homes to skip based on photography via the internet.

We offer the ultimate in real estate marketing tools at prices that today's Dallas Fort Worth real estate market can afford. We tell the story of your home or business to the world through photography. To better tell the story, sometimes multiple photo sessions are required at different times of the day or night to capture the subject property in various lighting conditions.

real estate home tours

Stunning real estate photography sets your home or listing apart from other homes on the market. Dynamic real estate photography is one of the most cost effective ways to draw buyers to your home versus comparable homes and turn "lookers" into "buyers". Dollar for dollar virtual tours are one of the most cost effective forms of real estate promotion. Email us to discuss your specific property. Let's get it sold!

Our dedication is to provide professional quality images that often require as much or more processing time than the actual time to photograph the property. Our service may include the capture of still images, video images, and/or 360 degree images depending on the composition and floorplan of the home and outdoor living spaces. We also offer agent narrated tours to incorporate the latest technology to help our clients remain at the leading edge of real estate marketing.

Virtual tours and professional photography tell home sellers or buyers that you are serious about marketing the property to potential buyers in the most aggressive possible way. The better the exposure of the property, the quicker the property sells. It makes a lasting impression when agents show potential clients that you market their home's virtual tour on the iphone, iPad, or Android device that many of today's buyers use when searching for homes in Dallas, Fort Worth and or other North Texas markets.

Dallas virtual tour photography

Our virtual tours are part of the marketing package that enables sellers to reach thousands of potential buyers through out the world 24 hours a day. Tours are optimized to upload easily and quickly whether viewed from an iPhone or a slower internet connection. We provide a web address for each virtual tour plus art work for a sign rider so potential buyers parked at your home see the sign rider and may view your virtual tour from their phone or portable computer. We want to ensure that your Dallas Fort Worth area home stands out from the crowd.

Rights and Usage: All images produced by real estate displayed [Photographer] for a Real Estate Brokerage [Client] may be used by the Client and Client’s parent company for the sole purpose of marketing the specific property photographed. Please note, however, that all images are copyrighted by the Photographer, and license is granted only to the Client and Client’s parent company, and not to any third party. Any usage of the images by any third party, including but not limited to, architects, builders, stagers, designers, sellers or buyers, is strictly prohibited unless approved in writing by the real estate displayed. End User License Agreement (EULA): License is granted to the individual listing agent and or Real Estate Brokerage to use image(s) without restriction and for unlimited time period for the marketing of the property, and for self-promotional purposes. Photos may be given to the seller of the property for non-commercial, personal use by the seller. This license is not transferable. All images are Copyrighted to real estate displayed and may not be sold, awarded, or transferred to third parties by Client without prior authorization.